Sustainable fashion is on the rise in the Indian market. There are new brands and boutiques offering clothing that is kind to the environment and to the skin. One such boutique joining the movement is Gulmohar by Pooja Newton.
Gulmohar carries a range of traditional Indian wear and fusion wear for men and women. The boutique offers apparel in organic mulmul cotton and natural fabrics with hand-block prints and gota patti – a Rajasthani embroidery technique. A quick glance at the collection will show you how fresh and unique the designs are. It is the result of a thoughtfully curated collection by its founder Pooja Newton and her design team. A true believer in quality handcrafted wear, she founded Gulmohar as a way to save the arts of block printing and gota patti.
At Gulmohar, there is a strong commitment towards sustainable production of clothing. Pooja Newton envisions to bridge the gap between hardworking artisans and the consumers who yearn to be a part of the ethnic yet contemporary culture. The brand endeavors to empower communities, especially women in Rajasthan. Gulmohar offers a wide range of accessories in collaboration with an NGO, Sunder Rang that works with the local women of Chandelao village helping them earn their livelihood.
The traditional collection carries exquisite sarees and suits that are meticulously handcrafted. The sarees are timeless and make a good investment piece to be passed on to generations ahead. The collection is versatile and can be customized to your fit and liking. This range epitomizes slow fashion as it steers away from fluctuating trends so that you have a garment that you can love and wear years down the road.
The Indo-western range is a mix of embroidered capes, maxi dresses and block printed kurtas made from a mix of mulmul cotton, jute and chiffon fabrics. The collection is contemporary with a distinct Indian touch. The fusion collection carries everyday staples as well as dressy outfits.
WHERE TO FIND GULMOHAR
Everything you see at Gulmohar is pleasing to the eye. Have a peek at what Gulmohar has to offer.