Gulmohar By Pooja Newton

Gulmohar by Pooja Newton

Sustainable fashion is on the rise in the Indian market. There are new brands and boutiques offering clothing that is kind to the environment and to the skin. One such boutique joining the movement is Gulmohar by Pooja Newton.

Gulmohar carries a range of traditional Indian wear and fusion wear for men and women. The boutique offers apparel in organic mulmul cotton and natural fabrics with hand-block prints and gota patti – a Rajasthani embroidery technique. A quick glance at the collection will show you how fresh and unique the designs are. It is the result of a thoughtfully curated collection by its founder Pooja Newton and her design team. A true believer in quality handcrafted wear, she founded Gulmohar as a way to save the arts of block printing and gota patti.

At Gulmohar, there is a strong commitment towards sustainable production of clothing. Pooja Newton envisions to bridge the gap between hardworking artisans and the consumers who yearn to be a part of the ethnic yet contemporary culture. The brand endeavors to empower communities, especially women in Rajasthan. Gulmohar offers a wide range of accessories in collaboration with an NGO, Sunder Rang that works with the local women of Chandelao village helping them earn their livelihood.

The traditional collection carries exquisite sarees and suits that are meticulously handcrafted. The sarees are timeless and make a good investment piece to be passed on to generations ahead. The collection is versatile and can be customized to your fit and liking. This range epitomizes slow fashion as it steers away from fluctuating trends so that you have a garment that you can love and wear years down the road.

The Indo-western range is a mix of embroidered capes, maxi dresses and block printed kurtas made from a mix of mulmul cotton, jute and chiffon fabrics. The collection is contemporary with a distinct Indian touch. The fusion collection carries everyday staples as well as dressy outfits.

WHERE TO FIND GULMOHAR

Store – 86, Jawahar Khana Rd, Ratanada, Jodhpur, Rajasthan 342001, India | For orders contact Gulmohar through Facebook or Instagram

Everything you see at Gulmohar is pleasing to the eye. Have a peek at what Gulmohar has to offer. 

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

Gulmohar by Pooja Newton

  • David E

    All of those clothes are just so beautiful with all the amazing designs. And it’s so great that they are interested in producing sustainable clothing.

  • Nayna Kanabar

    The whole range is stunning and each piece is a work of art. I would the intricate embroidery on the sarees.

  • blckberry13

    These are beautiful pieces. The colors are amazingly intense. Especially love the saris

  • Wow, these dresses are so vibrant and beautiful. Its so good there is more sustainable fashion on the way. I wish my culture had more clothing like this. It’s so much more beautiful.

  • Nicki McLaren

    I am literally obsessed with all these outfits. I wish this was traditional dress in America (I actually do not like our fashion – or whatever they call it) its boring to me. I love lots of colors and details.

  • Ola Broom

    Oh my goodness these are beautiful! That blue polka dot dress is gorgeous and the small purse is just adorable. These days so many women think that being feminine is boring, but it’s quite the opposite. It’s so alluring, so beautiful, so classy. Nicely done.

  • That is great Evelyn.

  • I agree. I cannot live without color in my wardrobe even if it’s not Indian wear. Hope you get more color and Indian outfits in your wardrobe. 🙂

  • Aine

    These pieces are stunning, and I agree – it’s great to sustainability being encouraged when it comes to fashion

  • Anosa Malanga VA

    I have tried wearing an Indian traditional dress when I attended a friends wedding and its such an amazing experience! Indian fashion are so colorful and full off accessories! I love the designs and I wish to have one in the future.

    • In that case you must get your hands on a saree soon. I am sure Gulmohar can ship it to you. 🙂

  • Jhilmil Bhansali

    You look so pretty in that baby pink silk saree.. and wow this store Gulmohar is in my home town, awesome. Shall share to many of my friends there.

    • You have an eye for detail. The pink saree is my favorite among all. Jodhpur also happens to be my home town and I am glad that you discovered Gulmohar. Please do spread the word. Thanks.

  • Tasheena N. Womack

    This collection is so beautiful! I love all of the rich fabrics and color choices used. Everything is so beautifully made.